Shervin Kamkar, Head of Strategic Partnerships at Roche Sequencing and Life Sciences
“We collaborated on product design and strategy in healthcare and genomics at a previous org. Our goal was to advance precision medicine and make sure people understand the patient experience in genomics.”
Faced with the task of unifying a decision support tool and educational content while elucidating very complex scientific and technological information into consumer-facing assets, Shervin says Lisa’s emphasis on user interviews makes all the difference. As Partner and Co-Founder at Kinetic, Shervin felt he could place substantial trust in Lisa.
“Lisa will do the interviews herself or have her team do it; she’ll go onsite, she’ll have workshops. She’s excellent at strategy and great at design work, and she’s fantastic at bringing it together and understanding customer needs.”
Shervin emphasizes that Lisa’s superpower is synthesis: “She can evaluate all the paths and options—pain points, problems, user experience—frame the opportunity, and lay the path for go-to-market.”